Questionnaire
This questionnaire is designed to help us understand audience preferences regarding film. Please give us honest responses.
Gender: Male/Female
Age: 0-10 11-20 21-30 31-40 41+
Q1. Please rank the following genres in order of favourite to least favourite to watch.
1 = favourite 8 = least favourite.
Gangster _
Fantasy _
Drama _
Rom-com ¬_
Sci-fi ¬_
Horror _
Western _
Mystery _
Other (please specify) __________________________
Q2. What mode of film advertising do you find most effective?
a. TV/cinema trailers/radio adverts
b. Internet
c. Posters on buses/walls etc
d. Word of mouth
e. Review
Q3. Who accompanies you to see films?
a. Family
b. Friends
c. Boyfriend/girlfriend
d. Alone
Q4. How do you make judgements about a film?
a. Storyline or plot
b. Characters/actors
c. Script
d. Cinematography (the way it’s filmed)
e. The ending
f. Special effects/graphics
Q5. What in the opening sequence of a film entices you to watch more?
a. Introduction of the plot
b. Characters
c. Mystery/ambiguity
d. Genre
Thank you for completing our survey.
Of the ten responses we got, the three most popular answers for favourite film genre were fantasy, rom-com and sci-fi. We applied this to our opening sequence by choosing to create a fantasy film with elements of sci-fi - and I'm sure we could have fitted rom-com into it as well if we had had more time to play with. People also said that they found advertising on TV or the cinema was most effective for film trailers as that's where it reaches as wide an audience as possible, and, by advertising before a film in the cinema, they also reach an audience who like going to see films and are therefore more likely to do it again to see the film being advertised.
Family, friends and boyfriend/girlfriend were all equally popular as a response to the third question. We reacted to this by making our film interesting and appealing to all ages and both genders; for example, if you wanted to see a film but nobody wanted to go with you, you'd be more likely not to go than to go on your own. Therefore, by making our film appeal to a wide audience, we are less likely to lose viewers. Question four reinforces this, showing that most people make judgements on a film by the storyline and plot. We tried to make our plot as interesting as possible in the short time space that we had in order to entice as many viewers as possible.
Question five's responses showed that people find mystery/ambiguity and introduction of the plot the most likely to entice them to watch more. We responded to this by beginning with a highly enigmatic introduction and using Barthes' Enigma theory to immediately instigate a problem.
This questionnaire is designed to help us understand audience preferences regarding film. Please give us honest responses.
Gender: Male/Female
Age: 0-10 11-20 21-30 31-40 41+
Q1. Please rank the following genres in order of favourite to least favourite to watch.
1 = favourite 8 = least favourite.
Gangster _
Fantasy _
Drama _
Rom-com ¬_
Sci-fi ¬_
Horror _
Western _
Mystery _
Other (please specify) __________________________
Q2. What mode of film advertising do you find most effective?
a. TV/cinema trailers/radio adverts
b. Internet
c. Posters on buses/walls etc
d. Word of mouth
e. Review
Q3. Who accompanies you to see films?
a. Family
b. Friends
c. Boyfriend/girlfriend
d. Alone
Q4. How do you make judgements about a film?
a. Storyline or plot
b. Characters/actors
c. Script
d. Cinematography (the way it’s filmed)
e. The ending
f. Special effects/graphics
Q5. What in the opening sequence of a film entices you to watch more?
a. Introduction of the plot
b. Characters
c. Mystery/ambiguity
d. Genre
Thank you for completing our survey.
Of the ten responses we got, the three most popular answers for favourite film genre were fantasy, rom-com and sci-fi. We applied this to our opening sequence by choosing to create a fantasy film with elements of sci-fi - and I'm sure we could have fitted rom-com into it as well if we had had more time to play with. People also said that they found advertising on TV or the cinema was most effective for film trailers as that's where it reaches as wide an audience as possible, and, by advertising before a film in the cinema, they also reach an audience who like going to see films and are therefore more likely to do it again to see the film being advertised.
Family, friends and boyfriend/girlfriend were all equally popular as a response to the third question. We reacted to this by making our film interesting and appealing to all ages and both genders; for example, if you wanted to see a film but nobody wanted to go with you, you'd be more likely not to go than to go on your own. Therefore, by making our film appeal to a wide audience, we are less likely to lose viewers. Question four reinforces this, showing that most people make judgements on a film by the storyline and plot. We tried to make our plot as interesting as possible in the short time space that we had in order to entice as many viewers as possible.
Question five's responses showed that people find mystery/ambiguity and introduction of the plot the most likely to entice them to watch more. We responded to this by beginning with a highly enigmatic introduction and using Barthes' Enigma theory to immediately instigate a problem.
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